Blog

Behaviors

April 30, 2014

Some of the more eagle-eyed amongst you might have noticed a slight change to our book pages in the past few weeks. We’ve adapted our cutting-edge Natural Language Processing technology that filters out tweets about books from amidst the noise of Twitter so that it detects what the tweeter is saying about the book as well!

At a glance, you can now see which tweets on a book page are from people who want to read, want to buy, have read or are recommending the book. It’s a great way of understanding what sort of a buzz the book is generating (and makes our pages much more colorful into the bargain!)

We want to make it super-easy for you to jump aboard the discussion on Twitter so we’ve added ‘Me Too’ buttons as well. If you agree with the tweeter you can click the Me Too button to tell your friends on Twitter instantly.

Want to put it to the test? Just search for a book on the site and look at all the tweets about it. Or you can see it in action on the book page for John Steinbeck’s “Grapes of Wrath” — one of our favorite classics.

BookVibe Launches Book Pages

July 17, 2013

Today Parakweet is happy to announce the release of book pages on BookVibe, our social book discovery service.

  • BookVibe has released pages for over 500,000 book titles highlighting the social discussions happening around each book, including sentiment and buzz.
  • From over 400 million tweets being posted on Twitter every day, BookVibe accurately identifies over 100,000 discussions on books. We've analyzed nearly 50 million micro-reviews and book discussions, allowing us to measure the social buzz and sentiment of the books people are talking about.
  • These entity pages are generated completely automatically, including the aggregation of the social discussions and sentiment about the book.
  • Consumers, publishers and authors can now tap into micro-reviews on books that readers are generating organically in the social universe
  • Parakweet’s natural language processing platform outperforms leading academic research in accurately identifying a huge number of book titles and the meaning of surrounding text. To detect a wide range of titles well is no easy task as many titles have their own quirks.

You can preview the new pages by visiting: http://www.bookvibe.com

Parakweet Launches BookVibe Recommendations

May 17, 2013

Parakweet Inc. today announces the launch of BookVibe a social graph-powered, personalized book recommendation engine.

Never miss a book tip from your Twitter friends again! BookVibe shows you the books that your friends on Twitter are discussing, generating a real-time and personalized book stream just for you. As examples, check out the book streams of noted Venture Capitalist and startup book author, Brad Feld: http://www.bookvibe.com/people/bfeld and leading author, Neil Gaiman: http://www.bookvibe.com/people/neilhimself

You can also use BookVibe to peek into the book streams of friends and competitors. Simply visit http://www.bookvibe.com and enter a Twitter handle to see their live book stream.

How it works:

The Parakweet platform is able to extract meaning from unstructured social chatter.

Using a proprietary Natural Language Processing based platform, Parakweet is able to extract conversations where customers are discussing products such as books, along with associated metadata such as intent, behaviors (“read”, “recommend”), and sentiment, with unprecedented accuracy.

How big is the haystack?

Twitter users send more than 400 million tweets a day. In the case of books, Parakweet identifies approximately 100,000 tweets a day that are actually about books with 96% precision. Keyword-based search techniques would identify approximately 10 million tweets per day that could be book titles, with around 99% false positives or “noise.” By maximizing the signal-to-noise ratio, Parakweet enables complex and nuanced operations to be performed based on the accurately identified entities.

How do we make money?

The BookVibe service is free to consumers. Parakweet uses the same technology platform to provide paid analytics services to media companies, enabling them to tap into these micro-reviews and other social signals that consumers are generating organically in the social universe. All Parakweet products are available through APIs which enable integration into other platforms as well as the combination of Social Media Metadata with customers’ proprietary internal data.

Try it today: http://www.bookvibe.com